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[Ranking] Hotel group offers in Europe: a market as attractive as ever

There is no doubt that Europe is a market where all the global players want to be part of, either by buying out historic European players in the East or by pushing organic growth with new brands in the West.

#10 Minor Hotels

Evolution du parc/supply change : + 4.6%

Nombre d’hôtels 2020 / # of hotels, 2020 : 306

Nombre de chambres 2020 / # of rooms 2020 : 48 084

The Thai group posted the second strongest growth in the top 10 of this ranking. 2019 marks Anantara's arrival in Spain with the rebranding of 130 rooms in Marbella. The group has also opened a property in Dublin, bringing the chain's growth to +319 keys (+113.9%). The historic NH Hotels brand also made good progress in Europe with 4.3% growth in the hotel base, representing 1,848 rooms. Status quo for Avani and Tivoli in Europe.

Nhow hotels are gradually finding their place in the European market with properties in Rome, Hamburg, Brussels and Frankfurt in the pipeline. The brand currently has six hotels in Amsterdam, Berlin, London, Marseille, Milan (first opening) and Rotterdam. The group's European portfolio will continue to grow in 2020, following the deal concluded by Covivio at the beginning of the year. Eight properties from the former Värde Partners portfolio will soon be operated under the NH Collection and Anantara Hotels & Resorts banners.

#9 Meliá Hotels International

Evolution du parc/supply change : + 0.1%

Nombre d’hôtels 2020 / # of hotels, 2020 : 209

Nombre de chambres 2020 / # of rooms 2020 : 50011

The group closes 2019 with a slight increase in its room base (+73 rooms) thanks in particular to the growth of the Meliá ranges, including the upmarket ME By Meliá brand (+4%, 722 keys) and Innside, the group's lifestyle offer, which grew by +45% (+1,345 keys).

On the European growing markets, the group is expanding its presence with a second opening of a new location announced for 2021 in Tirana. The 140 rooms will be located on the top floors of a mixed-use building in the Albanian capital. 2020 will see the opening of the Meliá Durres resort and its 400 rooms.

2019 also saw the opening of the first Innside hotel in France at Charles de Gaulle airport. 266 rooms and 10 lofts opened in February.

In addition to its announced intention to expand its upscale portfolio, the group is taking strong action in the areas of environmental respect and social responsibility by developing numerous programs and certifying its properties.

#8 TUI Hotels & Resorts

Evolution du parc/supply change : + 22,3%

Nombre d’hôtels 2020 / # of hotels, 2020 : 199

Nombre de chambres 2020 / # of rooms 2020 : 51 070

Spectacular growth in the number of rooms (+22.3%) has propelled the German group into the top 10 in Europe. It gained nearly 10,000 rooms in the space of one year, to a portfolio of 51,070 keys spread over 199 properties.

The development was strongly driven by the growth of its latest brand, TUI Blue, which has integrated into its portfolio the former TUI Family Life and other hotels previously operated by third parties, such as the former TUI Sensimar properties.

The Group has also reviewed the complete organization and segmentation of its brand, which is now divided into three categories: TUI Blue For All; TUI Blue For Two (for couples); and TUI Blue for Families (targeting families and groups). In March 2019, TUI Hotels & Resorts announced its intention to expand from 10 to 100 properties by 2020 on the French market.

#7 Hilton Worldwide

Evolution du parc/supply change : + 5,4%

Nombre d’hôtels 2020 / # of hotels, 2020 : 325

Nombre de chambres 2020 / # of rooms 2020 : 69 083

The dean of the American groups recorded another strong growth in 2019: +5.4%, or 3,524 additional rooms. The hotelier that ages like a fine wine continues to expand its European portfolio to 325 properties across the continent, for a total of nearly 70,000 rooms.

Several European markets have been the subject of major investments. First of all, there is France. The Group's ambition is to double the number of hotels in France by 2019 and even triple it by 2020. Hilton has also focused on the German market by announcing a development plan for the next four years, with the goal of increasing from 17 hotels in 2019 to 42 properties (representing more than 10,000 rooms) by 2023. The 2020 pipeline includes six Hampton by Hilton hotels.

The luxury segment has also driven growth with 11 new properties in 2019, including a hotel on the Old Continent: The Biltmore, Mayfair in London, under the LXR banner.

#6 Whitbread

Evolution du parc/supply change: + 4,0%

Nombre d’hôtels 2020 / # of hotels 2020 : 817

Nombre de chambres 2020 / # of rooms 2020 : 78 623

After selling Costa Coffee at the beginning of the year, the group refocused on its core business, developing its Premier Inn portfolio.

Among the markets invested in, Premier Inn has expanded considerably in Germany through conversions of independent hotels for a total of 482 rooms. These acquisitions added to the Group's pipeline in Germany, which includes 40 hotels in 16 major cities across the country with approximately 7,000 rooms. A total of approximately 1,500 rooms will open in Germany in 2019.

The domestic market remained the primary source of growth: +4,500 new rooms in the United Kingdom and approximately +3,000 in Ireland. A fourth hotel opened in the centre of Dublin at the end of December, another in Cork in October, and another in Bangor (85 rooms). In the capital, Premier Inn opened in St Swithins Lane, Bank (61 rooms), in the heart of London. The first hotel of the new budget brand Zip, announced in 2018, opened in March 2019 in Cardiff.

#5 Best Western

Evolution du parc/supply change : + 1.8%

Nombre d’hôtels 2020 / # of hotels, 2020 : 1 141

Nombre de chambres 2020 / # of rooms 2020 : 83 435

After a +5% growth in the portfolio in 2018, following two consecutive years of decline, the Group will continue its growth in Europe in 2019. Its restructuring phase is well and truly completed.

Its organic growth is primarily based on its new brands such as Sure Stay +1,646 rooms (+37%) or +29 properties, including the opening of 28 rooms in Paris. Best Western brand lost 271 rooms despite three openings in Warsaw (Chopin, 333 rooms), Linz (111 keys) and Munich Haidhausen (250 rooms).

The highlight of 2019, however, remains the absorption of World Hotels, which adds to the European portfolio 114 hotels (not included in the data transmitted, as they are still independently operated). "There is an excellent synergy between WorldHotels and BestWestern and this partnership will create many competitive advantages for both our companies," said David Kong, CEO of Best Western at the time of the takeover.

#4 Marriott International

Evolution du parc/supply change : + 8,6%

Nombre d’hôtels 2020 / # of hotels, 2020 : 568

Nombre de chambres 2020 / # of rooms 2020 : 104 826

The group incorporated 516 properties worldwide during 2019, according to an official press release.

The hotelier has concluded 815 agreements, representing a volume of more than 136,000 rooms. At the origin of this growth is a three-year plan launched at the beginning of the year, with the objective of opening 1,700 hotels, i.e. 275,000 to 295,000 rooms, by 2021. Several growth factors were announced to boost this development. These included the Group's new loyalty program, Marriott BonVoy, launched on February 13, 2019.

An overhaul of the historic Sheraton brand was inaugurated with the launch of a new logo, unveiled on March 11, 2019.

The Moxy brand gave birth to two locations in the Paris region. The first opened in the heart of the capital at the beginning of the year, the Moxy Paris Bastille (185 rooms), and the second in the autumn in the greater Paris region, the Moxy Paris Charles de Gaulle Airport (292 rooms).

#3 IHG

Evolution du parc/supply change : + 1,3%

Nombre d’hôtels 2020 / # of hotels, 2020 : 679

Nombre de chambres 2020 / # of rooms 2020 : 107 217

The group sees its portfolio grow by +1,411 rooms.

The year 2019 ended with an announcement consistent with the development of the group's brands. An Indigo property concluded the signing round with around 100 rooms that will open in Moscow this year. The British group's boutique brand is the portfolio's strongest growing brand with +25.4%.

The voco conversion brand launched in 2018 also made headlines at the end of 2019 with two openings announced on European soil: 81 rooms in Montenegro and 201 rooms near the city of Reading, following Oxford announced in November.

The upscale and wellbeing brand Six Senses ( excluded ranking data) entered the group's portfolio in 2019, with 1,347 rooms at the time of acquisition.

On the upscale side, the InterContinental brand saw the opening of the InterContinental Hôtel Dieu in Lyon. InterContinental Edinburgh also marked the brand's return to Scotland, bringing the number of the brand's properties to three in the domestic market.

#2 Jian Jiang

Evolution du parc/supply change : -0,4%

Nombre d’hôtels 2020 / # of hotels, 2020 : 1 226

Nombre de chambres 2020 / # of rooms 2020 : 122 544

The consortium of Jinjiang International Holdings Co, Ltd and Aplite Holdings AB took control of the capital of Radisson Hotel Group in February 2019. At the end of June, the group opened the first co-branded Radisson Hotel Group Jin Jiang, the Radisson Blu Frankfurt.

The Kyriad brand inaugurated a marketing campaign called "Spark the joy of traveling", accompanied by a new visual identity. In November, the Golden Tulip brand launched a new Nordic-style room concept. The upscale version, Royal Tulip, was also redesigned.

The Group acquired TemptingPlaces, a " premium boutique-hotel label " already established in 31 countries through the voluntary chain Hôtels & Préférence.

A new product that has been studied for three years in China, through a 180-key hotel in Shanghai (Campanile Jing An) opened in July 2017, should soon be launched on the European market. It is the "Smart-Campanile", a digitalized version governed by the artificial intelligence of the hotel industry.

#1 Accor

Evolution du parc/supply change : + 3,0%

Nombre d’hôtels 2020 / # of hotels, 2020 : 2 807

Nombre de chambres 2020 / # of rooms 2020 : 306 552

The Group recorded +3.0% growth in its portfolio as of January 1, 2020, slightly higher than the previous year.

January 1, 2019 marked the transition from AccorHotels to the Accor group, with a brand new visual identity and a new loyalty program that sums up the move toward this "Augmented Hospitality": ALL, for Accor Live Limitless. The first financial transaction of the year was the conclusion on January 23 of the tender offer announced in December for the capital of Orbis to raise Accor's stake to 85.8%. This action laid the foundations for the year, which was strongly marked by the Group's asset-light strategy.

New brands also appeared: greet, a budget brand based on a soft-branding model with midscale independent hotels; The House of Originals, a new upscale brand launched by sbe; and TRIBE, a midscale brand that has joined the group's other lifestyle brands.

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