The British group is developing its luxury brand portfolio and expanding its geographic reach by strengthening its position in the Asia-Pacific region. Moreover, it acquired expertise in wellness, which is the historic positioning of the Six Senses brand.
The group's last acquisition in 2018 concerned Regent Hotels & Resorts, another luxury brand. The facts speak for themselves, the British group has gone on the offensive to develop their top-of-the-range offer. A total of $300 million has been invested to bring the Six Senses brands into the group.
Six Senses currently operates 16 hotels and resorts for 1,347 rooms, in addition to 37 spas in 21 countries under the brands Six Senses, Evason, Six Senses Spas and Raison d'Etre. According to IHG, this new acquisition would bring the group's high-end portfolio to 108,000 rooms.
Keith Barr, Chief Executive Officer, IHG, commented: "Six Senses' attractive growth pipeline provides us with a platform for high quality expansion. By leveraging the strength of IHG, we believe we can expand Six Senses to more than 60 properties around the world over the next decade. This acquisition builds on the progress we have made with respect to the strategic initiatives we described a year ago, including the commitment to add new brands in the fast-growing $60 billion luxury segment."Meet Karin Sheppard Managing Director Europe for IHG who will be speaking at the next Global Lodging Forum on Tuesday, April 16.
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