The Hilton Worldwide group has recorded a +4.9% increase in its hotel inventory, making it the largest increase among Western groups in 2020. And this growth will continue during 2021.
Park's evolution : +4,9%
Hotels' number 2021 : 6 422
Rooms' number 2021 :1 010 257
With a +4.9% growth in rooms, i.e. 47,393 additional keys, the American group has achieved the best growth in 2020 among Western groups, including the leader Marriott. Hilton will exceed one million rooms worldwide in 2021, a sign of continued growth.
Hilton keeps expanding through its strategy of management contracts and franchises, which allows it to keep a quite low level in investment for its expansion. The group announced that the health crisis would not impact its previously announced development objectives.
At the beginning of 2021, Hilton will have more than 397,000 rooms under construction or already approved, 60% of which will be outside the United States.
Already omnipresent in the Indian Ocean archipelago, Hilton has decided to expand its luxury portfolio there with several Waldorf Astoria and Canopy properties in Seychelles between 2021 and 2023.
Hilton's development is taking place internationally, and therefore also in Europe. Beyond being present in United Kingdom and in Poland, the American group has chosen to strengthen its presence in Germany, by signing an agreement with Signo Hospitality in February 2021 for 10 new hotels within the next five years.
This article was published over a month ago, and is now only available to our Premium & Club members
Access all content and enjoy the benefits of subscription membership
and access the archives for more than a month following the articleRegister
Already signed up? Identify yourself
An articleBuy the article
A pack of 10 articlesBuy the pack
Already signed up? Already signed up? Already signed up? Already registered? Login here!