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Hotel groups in search for the milanese label

10 min reading time

Published on 20/04/07 - Updated on 17/03/22

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Bulgari and Armani Hotels, W, TownHouse Galleria... these chic and trendy brands are relooking the image of Italy's economic capital. Today, Milan is the fashion city more than ever. The current development of a contemporary luxury hotel sector makes it possible for the Lombard capital to take advantage of two scenes and become an upper upmarket Leisure destination in addition to a business destination that is as active as ever.

The Lombard capital is getting ready to become the temple of ultra luxury hotels, the testing grounds for fashion brand hotels. Bulgari opened the way in May 2004 when it drew back the curtain on the first jewel in its hotel collection to show the public. Managed in association with the Marriott...

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