Wyndham Hotels & Resort and Smy Hotels sign a partnership and will expand six of Wyndham’s hotel brands in leisure destinations in Spain, Portugal and Italy.
Wyndham Hotels & Resorts and Smy Hotels, a hotel group and operator headquartered in Spain, announced a new non-exclusive agreement to develop 20 new hotels across key destinations in Spain, Portugal and Italy over the next 10 years.
Founded in 2018 in Spain, Smy Hotels has grown to an international collection of amenity-rich hotels in renowned leisure destinations including Tenerife (Spain), Kos (Greece), Sicily, Sardinia, Tuscany, Rome, Trentino Alto Adige (Italy) and Djerba (Tunisia), a list that Smy Hotels expects to grow in 2021 and beyond, as the chain seeks to expand and cement its position as an external hotel operator in more Mediterranean markets.
The new partnership will further accelerate the expansion of a number of brands under the Wyndham name, including Wyndham, Wyndham Grand, Wyndham Garden and Ramada by Wyndham in leisure and resort destinations, while also the growth of the lifestyle TRYP by Wyndham brand in key cities. The collaboration will also focus on expanding the Trademark Collection by Wyndham in the Mediterranean, following on the brand’s recent growth momentum in Europe with launches in Brussels and Budapest.
Smy Hotels has built a strong reputation for developing high-quality properties in some of the most exciting destinations in the Mediterranean. Their knowledge of the market and expertise in the leisure segment perfectly complement our development objectives for various brands in the region, and in particular our expansion plan for the TRYP and Trademark Collection by Wyndham portfolio in these vibrant markets.
Christian Michel, Vice President Development Europe, Wyndham Hotels & Resorts
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