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WorldHotels launches Crafted Collection

WorldHotels introduced a new collection of independent hotels and resorts: WorldHotels Crafted Collection. With this launch, the BWH Hotel Group portfolio now includes 18 distinctive offerings.

With minimal branding requirements, the collection allows independent hoteliers to access to industry-leading systems and support through WorldHotels and its parent organization, Best Western.

Set to launch in 2020, WorldHotels Crafted Collection is inclusive of primary or destination markets and will offer "today’s refined traveller a stunningly unique experience in the upscale, upper-upscale and luxury segments," said the press release.

"The announcement of this new collection perfectly showcases the tremendous future that lies ahead for WorldHotels and our family of creative, innovative and independent hoteliers," said Kristin Intress, CEO, WorldHotels. "WorldHotels Crafted Collection will be a selection of wonderfully unique design properties. With bold style and strategically designed social spaces, travellers will be pulled from their rooms to experience something more than the status quo. These hotels will deliver a truly immersive experience where guests can create lasting memories."

Since joining forces with BWH Hotel Group, WorldHotels has expanded its senior leadership team welcoming hospitality experts in Europe, Asia and North America, including the appointment of Kristin Intress as CEO in November 2019.

"I am thrilled to see WorldHotels flourish under the BWH Hotel Group umbrella," adds David Kong, Global President and CEO, BWH Hotel Group. "The WorldHotels Crafted Collection is set to become one of the most authentic, daring and brave collections of independent hotels around the globe. The sophisticated infrastructure of BWH Hotel Group, together with the creativity and rich experience of the WorldHotels team, will undoubtedly make WorldHotels Crafted Collection a remarkable success."

 

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