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Why Hilton's Collection brands are a 2020 development focus

Hilton’s full-service Curio Collection by Hilton and Tapestry Collection by Hilton brands will play a major role in the hotel group’s growth plans for 2020.

Full steam ahead for Hilton’s full-service brands

Curio Collection by Hilton and Tapestry Collection by Hilton might not be the largest – or the most famous – brands in the group’s portfolio. However, they are both fast-growing elements of its full-service offering.

Last year saw the addition of 40 new hotels across the two brands, bringing their experience-focused properties to varied locations – from picturesque island getaways to charming small towns. This increased their presence to more than 100 hotels across 23 countries. And now Hilton has big plans to accelerate their growth throughout this year as well.

Looking to double the portfolios of each brand, Hilton has added more than 120 of what it describes as ‘one-of-a-kind’ properties to its development pipeline for 2020 and beyond. It’s a move that will see Hilton hit several key milestones – including the 100th opening for Curio Collection and the first Tapestry Collection hotel to arrive in Europe.

Bringing fresh concepts to mature markets

Alongside the headline targets for growth, Hilton has highlighted some of the properties it sees as standing out from the crowd. These include:

  • The Emerald House Lisbon, Curio Collection by Hilton (Q3 2020)

Set in the heart of Lisbon, this 67-room hotel is carrying out a huge renovation project that will transform its interiors and bring Curio Collection’s signature style to the Portuguese capital.

  • Navy Pier Chicago, Curio Collection by Hilton (Q3 2020)

Boasting 222 rooms – and breath-taking views of the city skyline – this will be Curio Collection’s second hotel to arrive in Chicago.

  • Atocha Hotel Madrid, Tapestry Collection by Hilton (Q1 2020)

A serious marker of Hilton’s intent to develop the Tapestry Collection brand, this will be the first hotel of its kind to open in Spain. With 46 rooms, it will offer an ideal base for travellers looking to gain a unique perspective on Spain’s capital.

Tapestry Collection will also open its first hotel in Paris, France during Q1 2020 – as well as the first-ever Hilton property to arrive in Bermuda.

Maintaining the development pipeline momentum

The growing pipelines for both Curio Collection and Tapestry Collection are part of Hilton’s ongoing development journey. They complement the group’s plans to expand the presence of its lifestyle brand, Canopy by Hilton, with 20 new hotels set to open during 2020.

Hilton is keen to build on the successful growth in global presence it achieved last year. Adding more than 450 hotels to bring its portfolio to 6,110 properties and 971,000 rooms worldwide (representing an increase of 6.6% net unit growth).

The plans for Curio Collection and Tapestry Collection show how Hilton hopes to boost its presence and market share. While diversifying its offering in mature European markets like Paris and Madrid, the Bermuda opening highlights the group’s desire to break new ground as it grows – leading the way with its individualised, full-service hotel concepts.

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