Vignette™ Collection, a new IHG brand, enters the European market via a multi-property agreement with JJW

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Published on 08/12/21 - Updated on 17/03/22


IHG is to introduce Vignette™ Collection in Europe, its new collection of premium hotels, with the rebranding of three hotels owned by the British group JJW Hotels & Resorts: two in the Algarve and one in Austria.

In August 2021, Vignette Collection became the sixth brand to be added to the IHG portfolio in the past four years, and the 17th overall. To date, this upscale and lifestyle collection has two properties: the Aquatique Hotel in Pattaya, Thailand and the Hotel X Brisbane Fortitude Valley in Australia, the latter of which opened earlier this month. The group's ambition is to reach 100 Vignette Collection hotels in the next 10 years.

The development of the collection is coming to Europe with the opening of three hotels, made possible by a franchise agreement with JJW, owner of the properties. One of these hotels is located in Vienna: the Grand Hotel Wien in the Austrian capital, and the other two in the Portuguese Algarve region: the Penina Resort & Golf and the Dona Filipa Hotel. IHG is also extending its contract with JJW with the addition of a third property in the Algarve under the voco brand: voco Algarve, located on the beach at Ancão.

We are delighted to announce our first European Vignette Collection signings through our partnership with JJW Hotels & Resorts. Complementing our existing Luxury & Lifestyle portfolio in Europe, these unique properties will meet the needs of travellers seeking a luxury stay experience, whilst maintaining each hotel’s authentic charm and individuality.

The introduction of Vignette Collection follows the successful launch of voco hotels – another of our many conversion-friendly brands – so it’s fitting that we are also working with JJW to build voco’s presence in the popular Algarve region.

Karin Sheppard, Senior Vice President and Managing Director Europe

The Grand Hotel Wien is located near the Vienna State Opera and boasts a total of 205 rooms, ranging from superior rooms to the Presidential Suite. This historic hotel from 1870 also has no less than 11 meeting rooms, 4 restaurants, a lounge bar and a spa. The hotel will now close its doors for a while and will be renovated to the standards of the Vignette Collection brand, for a reopening planned for 2022.

Heading to the south of Portugal in the Algarve for more leisure-oriented establishments with the Penina Resort & Golf, an hotel with a golf positioning that has 188 rooms including Grand Suites, a meeting and banqueting area, 4 restaurants, 2 bars as well as a golf course of over 360 acres. Located near the city of Portimao, this 1966 hotel will also undergo the Vignette Collection makeover programme to reopen in 2022. This will also be the case for the Dona Filipa Hotel, which offers 154 rooms and suites, 2 restaurants, 2 bars, a swimming pool, a tennis court, a beach club, a children's club and meeting spaces. voco Algarve will have 61 appartments, a restaurant and a bar.

We're extremely proud to be partnering with IHG Hotels & Resorts to announce the first signings of Vignette Collection across IHG’s and JJW’s European portfolios. These unique properties, along with the addition of a new voco hotel, will offer the highest standards of excellence whilst retaining their own distinctive identity.

We are also delighted to utilise IHG’s simplified conversion process for both its Vignette Collection and voco hotels brands. We look forward to a successful partnership with IHG to bring these properties to life across Europe.

Mohsen MBI Al Jaber, Vice-chairman of JJW Hotels & Resorts

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