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Two Roads Hospitality to manage $50 Million Property in American Tech Hub

Somerset Development, the developer of Bell Works, has chosen Two Roads Hospitality to operate a $50 million hotel set to open in 2020. The property is set to cater to business travelers visiting an up-and-coming center of tech, art, and culture.

The property will become part of Two Roads Hospitality’s destination-hotel portfolio, which emphasizes affordable luxury and local culture.

"We envisioned Bell Works as a microcosm of innovation, where the community can connect and collaborate within an epicenter of business, dining, and culture," said Ralph Zucker, President of Somerset Development. "We are proud to have brought a former hallmark of advancement back to life, reinventing the historic Bell Labs as Bell Works."

On top of Eero Saarinen’s glass-box building, Somerset Development will build a sixth floor with 186 guest rooms, according to Ralph Zucker.

"With younger tech employees that are visiting, they really do want unique experiences. It’s not going to be a big chain, beige hotel with institutional fittings," said Todd Wynne-Parry, Executive Vice-President of Global Acquisitions and Development.

The hotel will target people traveling for business to one of the many companies on the site or in the area and will include a restaurant, a rooftop bar, a spa, an infinity pool and a game room.

"Bell Works is one of the most pioneering developments of today, reinvigorating the economy and evlating the landscape of one of New Jersey’s fastest-growing regions," said Jamie Sabatier, CEO of Two Roads Hospitality. "The new Destination property will be an amalgamation of both historic architectural elements and modern amenities, and is designed as a central gathering place for the entire community."

Created in 2016, Two Roads Hospitality is an international lifestyle company managing brands such as Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts.


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