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Tru by Hilton is expanding to Latin America

Tru by Hilton adds nearly 100 hotels and announces expansion to Brazil, Costa Rica, Dominican Republic, Mexico and Puerto Rico.

Tru by Hilton, Hilton’s midscale brand, is marking its five-year anniversary with the opening of its milestone 200th hotel.

Tru was developed from the ground up using owner and consumer feedback–and the brand continues to attract owners and developers around the globe, many of whom are new to working with Hilton. Tru has grown its pipeline to nearly 270 hotels, and is now set to make its debut in the Caribbean and Latin America, with a new regional prototype and hotel developments in Brazil, Costa Rica, Dominican Republic, Mexico and Puerto Rico.

Tru has shown unstoppable momentum since the brand’s inception five years ago, where it took off as the fastest brand launch in industry history. We’re elated to now have more than 200 hotels welcoming travelers across the U.S. and Canada, and look forward to expanding our international footprint into the Caribbean and Latin America.

Talene Staab, Global Head, Tru by Hilton

Tru is expected to make its Caribbean and Latin America bow in late 2021 with the opening of Tru by Hilton Criciuma in Brazil, followed by Tru by Hilton Monterrey Fundidora in Mexico in early 2022. The following locations will also soon join the brand’s portfolio and will be among the first to feature Tru’s regionalized prototype.

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