These 17 hotels are being developed by third party investors with an approximate investment value of £175 million. It is expected that most of these 17 hotels will be open and trading in time for the summer season.
As part of this expansion, the group is continuing the roll-out of Travelodge Plus, the group’s ‘budget chic’ hotel format. Launched in 2018, this concept is designed around the needs of the budget traveller who wants that little bit more style and choice with little touches to make it easier to work and relax both inside and outside the room. This year, the group is opening a further three Travelodge Plus hotels and boosting its collection to 14 properties in prime locations across the UK. This includes a further two Travelodge Plus hotels in London and the company’s first property in St Albans.
In addition, Travelodge is also taking its SuperRoom product to more locations across the UK this year via its new hotel openings program. This will boost the group’s stock to over 2,000 SuperRooms collectively across 58 hotels. The SuperRoom, is the group’s premium economy room-type and was the first of its kind to be launched in the UK budget hotel market in 2017. It dials up the comfort factor and is designed for customers who want the choice of a more premium room.
After a challenging 12 months, today’s announcement demonstrates the strength in the Travelodge brand and is a key step forward as we emerge out of lockdown. I am delighted to be able to say that the opening of our new Travelodge hotels across the UK is going to create 360 new jobs in hospitality and support 17 local economies. Our priority is now to officially reopen our remaining hotels in May, as we emerge from lockdown, welcome our customers back and continue to offer great value but now with even more choice, as we build an even bigger and better Travelodge brand.
Craig Bonnar, Travelodge Chief Executive
The 17 Travelodge hotels expected to open in 2021 are listed below:
- Boston (Lincolnshire)
- Bristol Avonmouth
- Bristol Emersons Green
- Farringdon (Oxfordshire)
- Kendal (Lake District)
- Leicester city centre
- London Elephant & Castle (Travelodge Plus)
- London Manor House (Travelodge Plus)
- London Peckham
- Newark on Trent
- St Albans (Travelodge Plus)
- Walton on Thames