Shortly after the announcement of the Ritz-Carlton Rabat, the hotel group is reinforcing their commitment to expansion in North Africa with the announcement of the Ritz-Carlton Marrakech.
Ritz-Carlton has announced the management of their fourth North African property with the Ritz-Carlton Marrakech. This announcement comes shortly after announcing the Ritz-Carlton Rabat, showing the company's dedication to expansion in the region.When asked about the North Africa trend, Herve Humler, President and Chief Operating Officer, The Ritz-Carlton Hotel Company reiterated that "expansion in this region is unquestionably an essential part of our future growth strategy".Miramar Abdelhadi, Chief Executive Officer of the Jenan Amar SARL, hotel owner, supported Humler's assertion, saying that “the long and storied legacy of The Ritz-Carlton is a natural fit with Morocco’s own historical heritage".
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