Red Roof announces new development team to support brand extension and expansion into new geographies.
Red Roof Inn, the number-one economy brand rated Best Budget Hotel Brand by USA Today readers is growing. The brand is expanding into new territories across the country and has named a new development team to take the company to the next level. Its recently launched brand extension Red Roof PLUS+ has opened at more than 31 locations across the country. With over 360 properties, the popular brand Red Roof Inn is expanding across the US. "The Red Roof brand is in high demand and positioned well for future growth. We are full speed ahead with a recently launched brand extension, an aggressive growth strategy, and an infrastructure to support it," says Phil Hugh, Chief Development Officer, Red Roof Inn, "By year end the brand expects to have well over 400 properties." In order develop quickly and efficiently, Red Roof has implemented Team Grow, an increased franchise development staff. The ten-member team is comprised of experienced and passionate executives who collectively bring years of sales, development and management expertise to Red Roof. The different members will focus on specific territories for development with particular focus on California, Florida and Texas.
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