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Radisson Hotel Group unveils its African expansion strategy

Radisson Hotel Group aims to reach around 150 hotels in operation and under development in Africa by 2025. Tim Cordon, Area Senior Vice President, Middle East & Africa and Ramsay Rankoussi, Vice President, Development, Africa & Turkey commented on the strategy.

Radisson Hotel Group increased in 2020 its African portfolio with nine hotel signings, resulting in an addition of over 1,600 rooms, in key markets such as Egypt, South Africa, Nigeria but also Ghana and Reunion Island. Radisson Hotel & Convention Centre, Johannesburg, O.R. Tambo opened in October 2020 asthe first upscale Radisson branded hotel in South Africa while Radisson Collection Hotel, Bamako opened in December 2020, debuting as Africa’s first Radisson Collection hotel.

Looking ahead, 2021 represents a year of continued acceleration, with a focus on our identified key markets, specifically Morocco, Egypt, Nigeria and South Africa. We have reinforced our team and resources in order to not only increase the momentum of our growth ambitions, but also to better respond to the needs of the investment community in each market with the right skillset and relevant solutions.

This year, we expect in excess of a dozen new African hotel signings and around 2,000 rooms, 50% of which will be in these core focus countries with the remainder reinforcing our presence in cluster markets or entering into new territories, further cementing Radisson Hotel Group’s leading position as the hotel company with the largest active presence in the most countries across Africa.

Conversion will continue to remain a priority in our expansion strategy, especially post-pandemic, as there is less liquidity for newer developments. We therefore seek to form wider partnerships and strategic ventures with local or regional chains and forge ahead with our city scale and critical mass strategy. The execution of our strategy with clear priorities will equally support in achieving positive economic efficiencies and synergies operationally across all our existing and future hotels, further unlocking value to our owners.

Ramsay Rankoussi, Vice President, Development, Africa & Turkey, Radisson Hotel Group

The group recently launched a new brand, Radisson Invididuals, aimed at individual hotels with strong service scores and existing hotel identities who wish to remain independent or may be considering overtime transitioning to one of the group’s core brands. The new affiliation brand also provides a tailor made solution for local and regional hotel brands seeking to explore the benefits of the Radisson network such as additional distribution channels and/or co-branding options.

Despite the current situation, we have a strong year ahead of us, supporting the robust expansion strategy, our teams are working tirelessly to realise the pipeline, with six hotel openings in Africa lined up before year-end. These hotel openings signify our debut into various markets, from a portfolio of three hotels in Madagascar, to Juba in South Sudan and St. Denis in Reunion Island. Building on the continued success of the Radisson RED brand in Cape Town, we will also be debuting this unique brand in Johannesburg with the opening of Africa’s second Radisson RED hotel in Rosebank.

Tim Cordon, Area Senior Vice President, Middle East & Africa

Radisson Hotel Group has nine distinctive hotel brands, and more than 1,500 hotels in operation and under development in 120 countries. Its portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

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