Thanks to the group’s 40+ signings announced in 2020, Radisson Hotel plans to open 30 properties or 5,000 rooms in 2021, in the EMEA region.
The Group’s 2020 expansion included the Radisson Individuals brand’s launch and the announcement of ambitious plans to double its portfolio of Serviced Apartments by 2025. This year expected openings also include seven new openings of the Group’s premium lifestyle Radisson Collection brand in France, Italy, Spain, Turkey, and Saudi Arabia.
In 2020, Radisson Hotel Group signed over 40 new hotels, resorts and serviced apartments across EMEA with 7,700 rooms and opened over 20 properties. Key signings included Radisson Blu Sheffield and Henrietta House, belonging to Radisson Individuals in Bath, in the UK, Radisson RED Innsbruck in Austria, Radisson RED Cologne, Radisson Residences, Baden Württemberg in Germany, Radisson Blu Resort Santorini in Greece, Radisson Beach Resort The Palm in Dubai and Cour des Loges, a Radisson Collection Hotel in Lyon.
The new brand, Radisson Individuals, is a conversion brand offering independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefiting from the Group’s international visibility and notoriety, with the possibility to maintain their own identity.
Furthermore, 2020 marked the Serviced Apartment portfolio’s expansion which will be developed as a brand extension to fit to the different segments from midscale to luxury. In order to reach the expansion announced, Radisson Hotel Group plans new openings for Paris, Amsterdam, Istanbul, Larnaca, Nicosia, Cortina, Cairo, Riyadh, and Germany.
Elie Younes, Executive Vice President and Chief Development Officer EMEA, Radisson Hotel Group said: “Throughout 2020, while many hotel groups put their development plans on hold, we remained optimistic and relentless to create more possibilities for guests and opportunities for owners. With the launch of Radisson Individuals and the reinforcement of our strategy for Serviced Apartments, we stay relevant to our owners and guests, and this is down to three key factors – innovation, simplification, and empowering our people. 2021 will likely be a transition year with a challenging first half and an expected recovery thereafter, and I see it as a year of further opportunities for a better future. We thank our guests, owners, and team members for their continued support, trust and generosity”.
Thus, planned openings include seven premium lifestyle Radisson Collection hotels and resorts in key cities such as Seville and Lyon, and an impressive expansion in Italy in Milan, Venice, and Cortina d’Ampezzo, bringing the brand’s total portfolio to more than 35 hotels globally in key cities such as Paris, Milan, London, Shanghai, Moscow, Cairo, and Lagos as well as in resort destinations such as the Blue Mountains, Bodrum, and Nanjing.
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