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New expansion in Asia Pacific for Sofitel

Sofitel Luxury Hotels has just signed three new management contracts for properties in Wellington (New-Zealand), Bali (Indonesia) and Shenyang (China). By mid-2014, the network will count 43 hotels only in Asia Pacific.

«These three new addresses clearly illustrate the focused strategy of our brand. Thanks to our unique positioning, based on our French roots and our close relationship with big names in design and architecture, we capture the increasing interest of investors, attracted by what makes our difference and the success of the Sofitel positioning in the luxury segment»,

indicated Robert Gaymer-Jones, CEO Sofitel Worldwide.The Sofitel Bali Nusa Dua Beach Resort (picture) will open in September 2013, a mixture of French elegance and luxury with the essence of local tradition. Il will feature 415 rooms, among which 17 private bungalows ; a fitness center So FIT, and a So SPA.The Sofitel Wellington will be in operation in 2014, third Sofitel property in New-Zealand and first in the capital, located on Bolton Street, right in the centre of town. Its restaurant will showcase the local products but also a large selection of French and international wines. It will offer also to the guests several meeting rooms, a fitness center and an indoor swimming-pool.The Sofitel Shenyang Lido features 590 rooms and suites, four restaurants, two bars, two ballrooms, five meeting rooms, a Spa, a fitness centre, a swimming-pool, a table-tennis room and a squash court. The hotel is already open, but it will be closed shortly to allow for intense renovation and the implementation of Sofitel’ standards. The programme should be finished early 2014.


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