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New Accor lifestyle brand Mondrian to develop inside and outside Europe

The company sbe announced a further expansion of the Mondrian brand, which is now part of Accors’ group. Apart from Bordeaux, Cannes and Seoul coming this year, new units are already expected to fill Accor’s lifestyle portfolio growth for the next two years.

After the last January announcement of two hotels to come in France (Cannes and Bordeaux), the new lifestyle brand is planning its arrival in several markets inside and outside Europe.

In Europe:

In Asia-Pacific region:

  • Australia
  • Maldives
  • New Zealand
  • Singapore
  • Thailand
  • Vietnam
  • South Corean Republic (297 keys in Seoul)

In the Americas:

  • Dominican Republic
  • Puerto Rico
  • Mexico (Mexico City: Mondrian Polanco Hotel & Residences in 2021 and Mondrian Del Valle in 2022)

This development is part of sbe's global expansion plan, with 50 new hotels to open by 2021, of which 10 will be Mondrian hotels. Aside from this development, the brand is renovating several properties, such as the one in Los Angeles, recently completed following a $19 million renovation plan.

"I'm extremely proud we're bringing an iconic hotel brand like Mondrian to one of the fastest-growing economic capitals of Asia and two of Europe's most captivating destinations," said sbe Founder & CEO Sam Nazarian. "The expansion reflects our commitment to creating innovative, exclusive, and cutting-edge experiences for our customers and solidifying our global footprint in luxury hospitality. It's been an honor to collaborate with Yojin Construction on the incredible refurbishment of the Mondrian Seoul Itaewon, and we can't wait to showcase our premium offerings in Seoul's bustling Itaewon neighborhood. In developing the Mondrian Cannes and Mondrian Bordeaux properties, we are investing in the modern traveler, combining classic European design elements with groundbreaking lifestyle and leisure amenities."

"We are delighted with the successful globalization of sbe properties and very excited by the upcoming introductions of the iconic Mondrian brand within our key European, Middle East and Asia Pacific markets. Accor teams are aiming to expand further these extremely promising developments to other major gateway cities across the globe in the coming years", said Gaurav Bhushan, Accor Chief Development Officer. 

Mondrian belongs to sbe, in which the Accor took a major stake in 2018. Accor is the first hotel group in Europe, according to Hospitality ON ranking in 2020, with 2,807 hotels and 306,552 rooms as of January 1st, 2020 (Hospitality ON Data).

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