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"Like many, we have had to deal with the changing behaviour of our customers and the rise of technology"

Sébastien de Courtivron, Regional Director for Western Europe at Radisson Hotel Group, explains the different tools the group has put in place to bring value to its partners in the context of the recovery from the Covid-19 crisis.

The economic landscape has changed a lot in recent months and we have constantly tried to find solutions to create value for our partners and ensure our growth.

To increase its value, a hotel operator can grow the size of its group, notably by facilitating the conditions of integration into the group for existing independent properties or by favouring the development of the most resilient accommodation modes by capitalising on existing brands.

Innovation is the second key lever to create value; "like many, we have had to face the change in customer behaviour and the rise of technology. Our industry has been very responsive in creating solutions to diversify our revenues while offering services that take these changes into account."

Currently, innovation is reflected in products that offer a hybrid of personal and collective spaces "we have also sought to create value in our properties by developing optimisations of income per square metre" and by a high quality of service with the use of hi-tech equipment.

Finally, a last lever of action concerns the deployment of planning tools centralising the customer experience and operational requirements. The aim is to "take better account of our customers' requests while simplifying the daily lives of our employees and improving our results". "This new ecosystem allows managers to make decisions in real time.

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