On the eve of its 50th anniversary, the Italian group is launching a vast development and repositioning program in the premium segment of the hotel market.
Aeroviaggi S.p.A. has decided to renew its visual identity and announces the launch of its new international brand MANGIA'S Sea View Resorts & Club, in homage to its founder Antonio Mangia, who founded the group in 1973 based on Made in Italy values and new technologies. In 2019, Aeroviaggi declared to be the first hotel chain in terms of number of rooms owned in Italy and the second chain in the seaside segment.
For Marcello Mangia, president of MANGIA'S, this new brand “carries in its name all the entrepreneurial inspiration, ambition and enlightened competence that my father, Antonio Mangia, was able to instill with skill and foresight”. This large-scale project, initiated by a rebranding, represents a major new step for the Italian group in the upscale market. It represents a major investment with expansion in Sicily and Sardinia. The group now owns 14 properties, since the March 2021 acquisition of Favignana Premium Resort & Villas. Marco Mangia, director of MANGIA's tourism division, said the rebranding strategy “contributes to enhancing and strengthening the competitiveness of MANGIA'S offering in the domestic market, while increasing its appeal and awareness internationally”.
The arrival of this new brand is in line with the group's new strategy, which is based on a more sustainable model of hospitality that is better integrated into the surrounding area. This new vision will be implemented through renewed approaches to communication, marketing and revenue management, through a highly pronounced digitalization system. This marked use of digital channels is also at the heart of the strategy, as it will allow MANGIA'S Sea View Resorts & Clubs to target a new, more connected clientele, both national and international.
The Aeroviaggi Group intends to strengthen its leadership position in the Mediterranean market. In addition to its innovative strategy, the group places product quality and customer experience at the heart of its development. As a result, more than 80% of its rooms currently have a direct view of the sea. The group wanted to position on a point which is a very frequent expectation of tourists in seaside resorts: the "sea view" room. The restaurant offer has also been reworked and has been the subject of new investments, notably concerning new premium restaurants and a training plan for kitchen and dining room staff. This training plan is being carried out by the Aeroviaggi hotel school.