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Hard Rock Hotels plans eight properties across Brazil

Hard Rock Hotels reveals plans for new property developments in partnership with Brazil-based real estate developer VCI S.A.

Hard Rock Hotels announced plans for development of eight hotels with approximately 3,000 rooms in several key cities throughout Brazil, including Sao Paulo, Fortaleza, Ilha de Sol, Campos do Jordão, Foz do Iguaçu, Jericoacoara, Natal and Recife. The hotel properties, developed and owned by Brazil-based real estate developer VCI S.A., will be managed by the Hard Rock Hotel brand. The addition of these properties under Hard Rock’s diverse hospitality portfolio marks the continued international expansion of the brand with an increased emphasis on prime South American locations.

The properties are slated for completion over the next eight years and three projects are already under construction, with Sao Paulo, Fortaleza and the first phase of Ilha de Sol anticipated for 2022, Recife, Natal and the second phase of Ilha de Sol anticipated for 2024, Foz de Iguaçu anticipated for 2025, Campos do Jordão anticipated for 2027 and Jericoacoara anticipated for 2028.  According to the company, the development of eight new Hard Rock Hotels will create anywhere from hundreds to thousands of jobs in the area and is expected to stimulate local economies by boosting tourism. 

Brazil is poised to step up as a headlining performer on the world stage of travel destinations, with 10 Hard Rock Hotels slated for development in collaboration with three different partners, VCI S.A. being the largest of the three.

Todd Hricko, Senior Vice President of Hotel Development at Hard Rock Hotels

We are incredibly excited to be working in collaboration with Hard Rock to see the brand come to life in a new country.

Samuel Sicchierolli, VCI S.A. President & Chairman

Hard Rock International (HRI) has venues in 68 countries with 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops, Live Performance Venues and Cafes.


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