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Hard Rock enters Europe with its first managed hotel in Madrid

Located at the Golden Triangle of Art in the Spanish capital, the hotel is the newest addition to the brand's international portfolio and is owned by the ASG fund.

Hard Rock Hotels celebrates its 50th anniversary by entering Europe with its first managed hotel, which has just opened in Madrid, making it the 35th in its portfolio, to be followed later this year by another one in Budapest, also under management. ASG is the hotel owner, investor and developer. The fund acquired the property, which was previously a car park, and carried out an intense investment programme to reposition it as a 4-star hotel, as well as looking for a hotel operator to run it.

Hard Rock International has always felt very much in tune with the vibrancy and spirit of Spain and its people. It's one of the reasons we introduced the brand in Europe with Hard Rock Hotel Ibiza in 2014 and, shortly after, with our Tenerife hotel.

Dale Hipsh, Senior Vice President Hard Rock International

Hard Rock Hotel Madrid is our first urban hotel in Spain and therefore has a completely different personality to our beach resorts. Our guests will be able to discover the art, music, history, as well as the great gastronomic and cultural variety of the capital. All this, combined with Hard Rock's entertainment-inspired hospitality.

The hotel has 161 rooms in seven categories, four of which are suites, plus more than 2,000 square metres of space, including the garden and rooftop terrace, with three distinct areas, which are the perfect setting for different types of events. It also has an outdoor swimming pool for guests and a Body Rock fitness centre.

The brand's flagship restaurant, the Sessions, designed by the Rockwell Group has an indoor lounge and an open terrace overlooking the garden. RT60 is its rooftop bar where with 360-degree views of the city.

In Spain, the group has 2 hotels both franchised and managed by Palladium Hotel Group in Ibiza and Tenerife.

ASG Homes, based in Jersey (USA), is owned by the ActivumSG group, which was founded in 2007 by Saul Goldstein and has a portfolio of assets under management of €2 billion located in Germany and Spain.

Hard Rock Hotel Madrid reflects ASG's firm commitment to the hotel market in Spain, being one of its priorities and one in which it maintains a high level of interest in making new investments. The fund has six establishments throughout the country: in addition to the Madrid hotel, Ibis Barcelona Meridiana, Palacio Solecio in Malaga, Hampton by Hilton Fira Barcelona, Hotel Forum located in Barcelona's Port Forum and the recently acquired Nobu Hotel Barcelona.


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