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Four Seasons is expanding its geographical reach

The Four Seasons brand is expanding its geographical footprint in 2014, by reflagging existing hotels in new locations. Aside from the group's emphasis on conversions, Four Seasons will increasingly be including a residential component in upcoming establishments. Two-thirds of projects underway include a residential component."Our strategy is multifaceted: we are targeting destinations where our guests want to go, as well as those markets where we want to establish a local presence to raise awareness and introduce travelers to Four Seasons", explains Scott Woroch, Executive Vice President Worldwide Development. According to Woroch, this expanding reach also includes improving the existing offer to improve market position.Openings in 2014 include: Moscow, the second location in Russia; Orlando, inside Walt Disney World Resort; Dubai at Jumeirah Beach, the first in UAE; Johannesburg; Seoul, the first location in Korea; Casablanca, the second in Morocco; Kyoto, the second destination in Japan; Bahrain Bay, the first in the country; Tianjin, the first in the city and ninth in China; Tanzania Safari Camp, the second in the country; Bengaluru, the second in India; and Philadelphia, New York, Tribeca, and Surfside in the USA.


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