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Ace Hotel enters the luxury market

With its new project, a “distinctive new guest house”, Ace Hotels is entering the luxury market.

The humble expectations of Ace Hotels brand are to readdress hotel conventions to keep them “fresh, energized, human” but not “to reinvent the hotel”. The brand continues to show its ambition with a new project to add to its 10-hotel worldwide portfolio.  

Ace Hotels will debut in the luxury market with “Maison de la Luz”, a 67-room new guest house from Atelier Ace in New Orleans. Atelier Ace is an in-house, creative agency that develops and operates hotels.

The property will offer a library bar and a bespoke concierge service as well. It has been designed with Studio Shamshiri, whose founders have already worked on Ace Hotel projects. It is scheduled to open in early 2019.

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