Accor strengthens its presence in Romania. After announcing the opening of the ibis Styles Bucharest City Center hotel (152 rooms), the group has just signed a management agreement with Alexandra Residence Design to open a new 144-room ibis hotel by the end of 2022.
« We are very happy for this milestone and we look forward to benefit from the knowledge and know-how of the global augmented hospitality leader on this upcoming project […] My whole family is from Tunari, I grew up here, and it was always my dream to develop something that will put Tunari on the international map and create an awareness for future investments. From my both qualities as City Manager and real estate investor in Tunari, I wanted to be the first one to kick-off the development of such project by signing a management agreement with Accor after the lock-down » – says Marian Ion, the Owner of Alexandra Residence Design.
The newly signed hotel will be located near the future Terminal 2 of Henri International Airport Coandă; the country's main airport, which handled more than 13 million passengers in 2019.
The hotel will be part of a mixed-use complex, with a large healthcare centre and SPA as well as a multifunctional event centre of almost 1000 m², capable of hosting a variety of events. These two facilities will generate nights for the hotel because they will be connected to it by a bridge.
The new ibis will offer 144 rooms, a restaurant with bar and the new ibis lounge concept. It will be built and designed according to the Soda concept, developed by an international design office in Thailand, which translates the brand's DNA into a modern and dynamic concept suitable for business and leisure travellers, as well as groups and individuals.
Overall, Accor is focusing on building a network of 45-50 hotels in Romania, with 7 new openings planned for this year and a secured pipeline of 10 properties totalling more than 1344 keys for the coming years.
« Accor is concentrating to build-up a network of 45-50 hotels in Romania in upcoming years. We actively look for opportunities on the market to assist and provide the owners or potential investors with full benefits of our support, tools, distribution network and know-how. Therefore, we look forward for the partnership with Alexandra Residence Design, as an important step in our mutual growth on the Romanian market and opportunity to contribute full assets of our strong brand portfolio. Furthermore, despite the current situation we believe that the market will bounce-back stronger than ever as the hospitality industry had proven a resilience over the history and will show again the same restiveness. 2020 is the best year for opportunities and the partnership with Alexandra Residence Design is a live proof of this. » - says Frank Reul, Head of Development Accor Eastern Europe.
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