The Accor and Faena Groups join forces to develop the Faena brand internationally

2 min reading time

Published on 26/01/21 - Updated on 17/03/22

Marques ACCOR et FAENA

Sébastien Bazin, Chairman and CEO of Accor, Alan Faena and Len Blavatnik of the Faena Group, jointly announce the conclusion of a strategic partnership to develop the Faena brand worldwide.

Faena, claims to be one of the most innovative brands in the lifestyle and luxury hotel sector. It joins forces with Accor, one of the world's leading hotel companies with more than 5,000 properties in 110 countries, to develop the Faena brand in strategic international destinations.

Alan Faena will work with Accor to innovate and deploy Faena Districts in some of the world's most popular destinations. This new venture will reinforce Faena's personal and distinctive approach and become a catalyst for growth. Dubai is expected to be the leading international destination.

Réinventer l’hôtellerie Lifestyle

We have found in Accor a perfect partner; we have a shared vision and passion. As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicenters. It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality, declared Alan Faena.

Les créateurs et les visionnaires sont au cœur du développement de notre Groupe

Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring. Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group, comments Sébastien Bazin, Président-Directeur général de Accor.

The collaboration covers the management of the Faena Buenos Aires and Faena District Miami Beach, the latter having recently received public acclaim, as well as the management of all future collaborative projects. This innovative undertaking will enable the design of properties that create unique holistic, socially responsible and culturally based experiences: residences, hotels, artistic and cultural spaces.



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