Accor has entered into a joint venture with Ennismore. The new stand-alone asset light entity will retain the Ennismore name and bring together a significant portfolio of global brands.
Effective immediately, Ennismore now comprises 14 hotel and coworking brands - including 21C Museum Hotels, 25hours, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_ - as well as a diverse collection of restaurants & bars. In total, Ennismore has 87 operating stores (141 in development) and approximately 150 restaurants and bars.
Commenting on the announcement, Sharan Pasricha, founder and co-CEO, said:
Today marks the beginning of a new chapter for Ennismore as the world's fastest-growing and leading lifestyle hotel company. I am excited to bring our unparalleled portfolio of brands into this new entity and to share the leadership with my long-time friend and now co-CEO, Gaurav Bhushan.
Gaurav Bhushan, co-CEO, adds:
The genesis of this project goes back several months and I am very happy to join Ennismore today as Co-CEO, alongside Sharan Pasricha. Our teams are ready. They are looking forward to developing our unique lifestyle brands and continuing to create an ecosystem of memorable experiences in each of our locations.