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2013: a good year for Small Luxury Hotels of the World

Small Luxury Hotels of the World posted strong results for the full year 2013. The hotel network recorded a turnover of $134 million, up 12% from last year and a volume of 369,152 overnight stays, up 8% from last year. Over the period, the chain has welcomed 55 new member hotels, including 29 in Europe, Middle East and Africa region, 17 in Asia Pacific and 9 on the American continent."2013 was an extraordinary year in terms of growth for SLH. This is not only in terms of increased confidence in the brand, but also Small Luxury Hotels of the World offers a fantastic product, easy to book either through a travel agent or online (desktop, tablet or mobile phone), or by telephone. Whatever the mode of booking, we're here, and we look forward to see what 2014 brings when our website will be renovated and therefore more accessible and efficient," said Paul Kerr, CEO at SLH.In terms of distribution, the network has been able to improve sales by 54% through its own online reservation system, constituting 37% of total income. This has especially been ​​possible by the 5% increase in the number of visits to the website of the brand and of the members loyalty program . Conventional distribution channels (travel agencies and GDS) are also up 9%, representing 52% of total turnover.Small Luxury Hotels of the World is confident in early 2014, and builds on the improvements to be made to its website. Several openings are also expected , including those of Pikaia Lodge in Ecuador, The Vintro in the United States, Cromlix & Chez Roux restaurant in Scotland, Dormy House in the UK, and Maramar Tiara Beach Hotel in France .


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