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Analysis

Roland Garros, winning service for Parisian hospitality

The French tennis Internationals attracted more than 400,000 visitors, 212 players, 320 referees and 250 ball boys this year for the greatest event for hoteliers, particularly those in the West of Paris as the figures released by MKG Hospitality show.

During the 15 or so French tennis Internationals of Roland Garros, hotels in West Paris gained almost two occupancy rate points, compared to during the tournament last year, reaching pleasing levels beyond 90% in average. Average prices also rose more than 6% and allowed the Revenue per available room (index that combines the occupancy rate and the average price) to improve to 8.4% in all categories.Note that hotel attendance in West Paris was down 3 points at the Sunday final, which pitted the two Spanish players Rafael Nadal and David Ferrer.Georges Panayotis, President of MKG Hospitality, states: "if it is unreasonable to attribute all the increase in activity to only the arrival of the players, officials and media who attended the tournament, the Internationaux de France de Roland Garros allowed Parisian hoteliers to finish the month of May well and begin and June on a positive trend".The success of this great world tourism event is not always without consequences on the quality of the reception of the audience, facing the old equipment from the Roland Garros (toilet access problems) and the rapacity of retailers in and out of the enclosure (exorbitant water bottles) that do not leave good memories. To keep its place in the world circuit, of the French tennis Internationals need new infrastructure and business-friendly attitude.

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