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An overwhelming success for the Vacances Camping Paradis brand

The voluntary new generations campsite brand crowns its second season with success. The " Marque Préférée des Français " label was awarded to the brand in the " Campsites " category. Vacances Camping Paradis, directly influenced by the TF1 television series of the same name, is ranked number 1 in terms of awareness, image and empathy, among the 16 campsite brands in a first study of this category conducted between September 15 and October 1, 2021.

The new chain is multiplying its innovations: the carefully designed scenography, digitizing the campsites with the LoungeUp customer relationship management tool, the entertainment program perfected with the creation of the Camping Paradis Academy and the arrival in 2021 of the " Paradis des Stars " tour, and close monitoring of the quality provided. Vacances Camping Paradis is now heading on the " été indien " season.

At the time of the season appraisal and wintering for the outdoor hotel industry, Vacances Camping Paradis does not intend it the same by announcing the overrun of the season in some of its campsites.

The group offers good deals during the upcoming school vacations and provides many opportunities, free from the constraints of the high season:

  • Mobile home or chalet rental at a reduced price.Flexibility on arrival and departure dates and on the number of nights.
  • No more imposed Saturday to Saturday rentals!
  • Brand's trademark entertainment program in line with the high season

This innovative chain confirms the attractiveness of its concept.The recognition of its success with the award of a label strengthens the brand's ambition to have 150 Campings Paradis in the next 3 years and thus become the number one voluntary brand.

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