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Hilton rebranding in London

London Syon Park has been rebranded from a Waldorf Astoria hotel to the Hilton London Syon Park under Hilton Hotels & Resorts.

After operating under the Waldorf Astoria brand for two years, Hilton Worldwide is bringing the luxury 137-room London Syon Park into the upscale Hilton Hotels & Resorts portfolio.According to a Hilton Worldwide spokesperson, the group is responding to the area’s demand, believing that the Hilton Hotels and Resorts brand will better meet clientele needs. The decision to reposition is supported by owners, the Ability Group.

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