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April 2013: Europe returns to a growth curve

While the differences remain strong between the regions, the positive changes in hotel results recorded by a small majority countries from the Old Continent hide the weaknesses of their neighbors.

While the differences remain strong between the regions, the positive changes in hotel results recorded by a small majority countries from the Old Continent hide the weaknesses of their neighbors. On the whole, the month of April shows an overall uptrend with a positive change in the Revenue per available room in Europe by around 2.2%. This improvement may be attributed to the 1.7% increase in average daily rates, reinforced by the maintenance of occupancy rates for the period (+0.4 points). The improvement affected almost all hotel categories, but primarily the upscale that benefited from the biggest increase in RevPAR by 4.1%, followed by the one-star segment (+3.5%), two star (+2.6%) and four star (+1.2%). The only drawback in the picture: the Revenue per available room at zero-star properties dropped by 3.8%, due to low occupancy rates, resulting in a drop by 2.5 points. Overall improvement is once again the result of strong regional contrasts with Central Europe and Northern Europe (Germany, Belgium, United Kingdom, the Netherlands, Sweden, Denmark) on a growth curve and Southern and Eastern Europe (Spain, Portugal, Poland, Czech Republic) falling sharply. In April Germany regained its position at the top of the chart with remarkable development in its hotel performances. The RevPAR in Angela Merkel’s country skyrockets by 20.1% thanks to the dynamism of business activity in major German cities. The latter lies behind the 4.5-point increase in the occupancy rate, allowing hoteliers to play with average daily rates (+12.1%). But the award for the highest RevPAR goes to the Netherlands (92.2 euros). The latter is taking off, moreover, by 8.5% thanks to the 14.2% increase in average daily rates that make up for the 3.8-point drop in occupancy rates. The effervescence in the atmosphere as the coronation of the new king, Willem-Alexander, approached undoubtedly benefited the city’s hotel industry. On the big day (30 April) more than 20,000 Dutch came to celebrate their new King. Spain, meanwhile, reacted with a 10.8% drop in its RevPAR that contrasts with the improvement of its indicators for last March. This may be explained in particular by the dates of Holy Week that change from one year to the next: it was in March this year versus April last year.

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