'New generation hostels' with Frédéric Josenhans, President, Grape Hospitality and Cyril Vaussard General Manager and intrapreneur, Tulip Residences | New Lifestyle HoSHo concept, Louvre Hotel Group.
Customer expectations for the products, services, and experiences have changed significantly within less than a year. These are underlying trends that were already present, but whose effects crystallized between 2020 and 2021 in the face of the global crisis experienced following the Covid 19 pandemic. Industry players who did not wait for the changes to be made but rather anticipated market demands can now offer more adapted products.
In 2014, a group of friends created the Les Piaules concept, whose first establishment saw the light of day in the Belleville neighborhood. This little gold nugget was spotted and acquired in 2020 by the Grape Hospitality group, owned by Eurazeo. Additionally, they also acquired the France Hostels group and are now managing 6 hostels in France, including the Mama Shelter Roma, which is at the crossroads of all accommodation styles. This commitment will be shared and deciphered by Frederic Josenhans, president of Grape Hospitality.
At Louvre Hotel Group, several pivots have been deployed to renew the budget and super budget offerings of the group's brands. In September 2021, the group announced the creation of HoSHo, a new-generation hostel built around the Dream Station, a private space sold at €21 per night for the Port d'Italie establishment. In addition, the hotel will offer a 100% digitalized service, including 24/7 reception and a number of self-service options, such as snacking and laundry services.
Which operating models? What returns on investment? What objectives? What constraints? How do customers perceive and use the products? What is the customer mix? These are some of the topics that will be discussed with Frédéric Josenhans and Cyril Vaussard on June 22 at the Hospitality Operator Forum.
France
