What if youth hostels weren't just for the younger generation? While the offer was originally designed for young travellers on a tight budget, it now seems to be evolving in a completely different direction. While the historic players in the market continue to strive for affordable, no-frills accommodation, new players are rethinking the product in depth through the prism of lifestyle. This is a move upmarket in line with the new expectations of international tourists. Hostels are becoming more democratic, attracting more and more developers and customers.
A market that has bounced back from the health crisis Like the entire hotel sector, the youth hostel market was heavily impacted by the pandemic. According to the Union nationale des associations de tourisme et de plein air (Unat), Covid has caused the sector's turnover to fall by 65% in 2020 and 50...
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