Co-branded hotels, multi-use developments, hybrid accommodations concepts, every means is good for seducing a broader clientele and guaranting a hotel’s yearround occupancy. Moreover, services are multiplying within the complexes, allowing clients to stay, dine and shop within a space shared with local residents, workers as well as people passing through. The boundaries between the different products have blurred, making it easier to develop and exploit them throughout their life cycle.
This report addresses the emergence of new products in the business landscape of the hospitality industry, enabling actors to maximize hotel performance while expanding beyond traditional customer profiles. It comprises:
- A section dedicated to dual-branded hotel partnerships, or "combos", developed in the United States in the 2000s before spreading out beyond American borders.
- The report looks into the rise of mixed-use developments internationally, including projects assuming spectacular shapes and dimensions, while reducing construction and operating costs.
- Diversification of products under a same brand is also a main focus throughout this report, which also tackles the multiplication of hybrid hotel concepts: a cross between hotels and residences, between hotels and youth hostels, or between hotels and apartments.
- Finally, Eric Van Dyjk, COO Meininger Hotels, shares his experience as a leading figure in hybrid hotel concepts.
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