Wyndham Hotels & Resorts has announced the appointment of Scott Strickland as its Chief Commercial Officer, reporting to Geoff Ballotti, the company's President and Chief Executive Officer.
In this role, Strickland will lead a unified commercial organization focused on delivering value and enhancing guest experiences across Wyndham's 25 brands.
“Over 7 years ago we recruited Scott from the private equity world where he led the information systems, eCommerce and business transformation teams at many great companies including D+M Holdings, Nissan, and Black & Decker. Under Scott’s thoughtful and strategic guidance – including managing and deploying our $275M investment in best-in-class technology, digital, and franchisee opt-in services over the past five years – Wyndham has taken a leadership position and delivered multiple industry innovations for its owners,” “In this new role, Scott and his expanded team will continue to build our brands, drive direct revenue, and advance our value proposition through a newly combined, tech-forward commercial organization.”- Geoff Ballotti, President and Chief Executive Officer at Wyndham Hotels & Resorts
As Chief Commercial Officer, Strickland will oversee Wyndham's technology and distribution strategy while taking on additional responsibilities such as global sales, revenue generation, marketing, communications and the management of Wyndham Rewards.
“Combining this group of cross-functional leaders enables us to continue delivering owner-first tools, technology and marketing innovations,” “These tools allow our franchisees to run their hotels more efficiently and profitably today and into the future. Integrating best-in-class technology, marketing, and sales teams into a single organization enhances the Wyndham Advantage.”- Scott Strickland, Chief Commercial Officer at Wyndham Hotels & Resorts
As part of this organizational change, Lisa Checchio, EVP and Chief Marketing Officer, will be departing Wyndham Hotels & Resorts. Checchio played a key role in various marketing initiatives during her tenure, including the launch of the "by Wyndham" endorsement strategy and the expansion of Wyndham Rewards. Additionally, she led the creation of Women Own the Room.
“Lisa’s leadership and expertise spanning marketing, consumer engagement, digital commerce, global sales, and more has helped us better fulfill Wyndham’s mission to make hotel travel possible for all,” “We are grateful for her significant contributions to Wyndham and the broader hotel industry and will miss her many talents.”- Geoff Ballotti, President and Chief Executive Officer at Wyndham Hotels & Resorts
