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World of Hyatt grows its all-inclusive offer

Hyatt Hotels Corporation has announced the integration of more than 20 European Inclusive Collection resorts to its World of Hyatt loyalty programme.

The resorts are now bookable through Hyatt channels. In addition, the AMR Collection has been rebranded to Inclusive Collection. Hyatt has doubled the number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio since 2018. The membership base of World of Hyatt is also growing, seeing an increase of 20% in 2022 alone.

Since acquiring Apple Leisure Group in 2021, Hyatt has been able to strengthen its business and provide a greater all-inclusive offer. It first entered the segment with the launch of Hyatt Ziva and Hyatt Zilara in 2013. It added AMR Collection to its portfolio in 2021, and then in May of this year, the hospitality company introduced the Inclusive Collection.

Hyatt plans further openings in the segment. Five distinct all-inclusive resorts in Bulgaria’s Black Sea destinations are set to open in 2023 and 2024. Another opening is also on the cards on the Portuguese island of Madeira in two years’ time. Its guests will enjoy more than 10 à la carte restaurants, 7 bars, 24-hour room service, daily activities, and nightly entertainment.

The Inclusive Collection’s portfolio of 9 all-inclusive brands consists of Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts, and Sunscape Resorts & Spas.

Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty programme. As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we’re unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.

Erica Doyne, Senior Vice-President of Marketing & Communications, Inclusive Collection at Hyatt

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