Virgin Hotels to open first London location in August 2024

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Published on 13/06/24 - Updated on 13/06/24

Virgin Hotels. Source: CP

Virgin Hotels will open its first London property on August 1, 2024, in Shoreditch.

The hotel, which will be located at 45 Curtain Road, will boast 120 rooms while it will feature a rooftop bar, pool, restaurant, private members club, and treatment rooms managed by Ibiza’s Blue Marlin. The existing Spanish restaurant, BiBo, and the lobby bar and café, Christina’s, will remain open, with Christina’s set to be rebranded in 2025.

The hotel will include Virgin Hotels’ beds and mattresses, red Smeg fridges, and a premium suite called Richard’s Flat. Guests will have access to the Lucy App, which allows control of room settings via their phones.

“We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started. "At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference. Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too. I can’t wait for everyone to experience it." - Richard Branson, founder of Virgin Group

Virgin Hotels London-Shoreditch will be the 17th location in the Virgin Hotel Collection, part of a collaboration with Reuben Brothers. This opening follows recent additions to the Virgin Hotels portfolio, including properties in Edinburgh and New York in 2023 and Finch Hattons in Kenya.

“This year will mark 10 years of Virgin Hotels and what a way to celebrate it as we announce our newest hotel in one of the world’s most famous cities.“I am truly delighted Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be. We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicentre of one of London’s most cultured and creative areas. “I am thankful to Reuben Brothers for entrusting us to bring the Virgin Hotels brand to life in this incredible building and to bring a splash of red to Shoreditch by showcasing our innovative, heartfelt and personal hotel experience, led by our wonderful people, to our future London guests.”  - James Bermingham, Chief Executive Officer at Virgin Hotels Collection

The London hotel will also support Virgin Hotels’ The Know loyalty program and Virgin Red members, who can earn points for spending on room rates.

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