Aspire Group has confirmed it will take over the former Hotel Kaiserhof in Wuppertal, Germany, and rebrand it as Spark by Hilton Wuppertal City Centre. The transition will take effect on 2 June 2025, following the opening of Germany’s first Spark by Hilton in Stuttgart-Sindelfingen earlier this year.

Located adjacent to Wuppertal Hauptbahnhof and within walking distance of the city's Suspension Railway, the property comprises 172 rooms and a bar. Düsseldorf Airport lies 35 kilometers away, supporting both business and leisure connectivity. The rebranded property is positioned to serve value-conscious travellers seeking central accommodation with access to digital amenities.

The 11,000-square-metre hotel will integrate features such as a 24/7 smart Grab & Go store and in-room steamers. These additions are designed to align with Spark by Hilton’s brand positioning in the premium economy segment, which emphasizes operational simplicity and standardised guest services.

Moreover, Spark by Hilton confirms its expansion on the EMEA region with the planned opening of Spark by Hilton Madrid Alcalá in Spain, but also the Spark by Hilton Van City Centre which is plannesd to open in Türkiye.

“Spark by Hilton stands for uncomplicated comfort and a modern lifestyle " "With our location in Wuppertal, we’re closing a gap for everyone who wants stylish, central, and smart accommodations – whether for business or city trips." - Andreas Erben, Managing Director of Aspire Hotels.

The Wuppertal opening reflects Aspire Group’s continued strategy of urban hotel repositioning through franchising with global brands. The move is also aligned with broader market trends where city-centre hotels are being revitalised under midscale international banners, offering potential returns through brand recognition and operational efficiencies.

The Spark by Hilton concept, introduced by Hilton as a premium economy offering, aims to provide a consistent, streamlined experience. The brand targets both business and leisure guests in urban and transit-oriented locations. Aspire Group’s adoption of this format indicates its focus on scalable, asset-light operations within Germany’s evolving hotel market.