Small Greek hospitality units now represented under the brand « Smotel »

2 min reading time

Published on 24/03/22 - Updated on 24/03/22

Lauch of "Smotel" brand

Lauched by the Greek Confederation of Tourist Accommodation Enterprises, « Smotel » is an initiative aimed to help small hotel operations.

The Greek Confederation of Tourist Accommodation Enterprises (SETKE) has launched this brand to create a new generation of lodgings that can meet travelers’ increasing demands and at the same time propose fresh experiences. It is not a new ambition, indeed SETKE already lauched before “Breakfast Basket” and “Alternative Holiday Experiences” projects.

The main goal of SETKE through the « Somtel » brand is to enhancing the tourist experience through modernized hospitality services. Hotels which get the brand certification can therefore proove that they offer upgraded services and amenities to customers. « Smotel » brand si designed to promote the overall hospitality experience in Greece.

To get the « Smotel » brand certification, accomodation enterprises have to meet a set of specifications and provide customers with upgraded services such as the “Breakfast Basket” or at least an experiential tourism activity for lower key hotel categories.

According to SETKE President Panagiotis Tokouzis it is important to streamline the small accommodation unit experience particularly in the post-Covid era. Nowadays travellers want to live upgraded and authentic experiences. And these experiences can now be offered by accommodation facilities under the Smotel brand. 

SETKE’s new brand name, which is now a fact, aims to establish in the mind of the modern traveler a special, quality accommodation proposal, changing views about small tourist accommodation facilities as we knew them until today. Our ambition is for this new hospitality model to be established locally and abroad. 

Panagiotis Tokouzis, President of SETKE

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