Radisson Hotel Group will expand its footprint in the premium lifestyle segment with the inclusion of the art’otel brand to its portfolio.
Radisson Hotel Group and PPHE Hotel Group are now looking to accelerate global growth of the premium lifestyle art’otel brand.
The partners will pair PPHE’s owned art’otel brand with RHG’s technology and distribution platforms, reward programmes, scale, and growth aspirations.
The move grows Radisson Hotel Group’s lifestyle offer across different pricing segments. It now stands at four brands:
- Radisson Collection (luxury lifestyle)
- art’otel (premium lifestyle)
- Radisson RED (upscale lifestyle)
- prizeotel (midscale lifestyle)
All our offerings possess some integral lifestyle elements. We are excited to add the premium lifestyle art’otel brand to our brand portfolio, recognising the strength of the current portfolio and pipeline. We aim to unlock the brand’s potential by leveraging our powerful distribution and support infrastructure while growing the brand in top tier markets around the globe. We increasingly provide our owners and guests with relevant opportunities and possibilities.
Federico J. González, Executive Vice-Chairman of Radisson Hotel Group
The recent opening of art’otel London Battersea Power Station and our exciting art’otel projects in London Hoxton, Rome, and Zagreb, provide a compelling and attractive launch platform for art’otel as an attractive premium lifestyle brand for guests and hotel owners alike. The art’otel brand is centred around carefully designed iconic hotel properties, each with a signature artist and strong emphasis on curating exhibitions, events, and launches, paired with outstanding service and destination restaurants and bars. We are thrilled to have partnered with Radisson Hotel Group, building on our 20-year partnership, providing us with access to their technology platforms, powerful reward programmes, and development expertise in markets targeted for art’otel growth.
Boris Ivesha, President & CEO of PPHE Hotel Group