From points to personalisation: reinventing hospitality loyalty

12 min reading time

Published on 30/06/23 - Updated on 30/06/23

Fidélisation

While the hospitality sector has always been highly competitive, this has become even more so in the wake of the health crisis. This period has reshuffled the deck, and hotel groups must now redouble their efforts to attract and retain their customers. The holy grail of the hotel industry, building customer loyalty is more than ever at the heart of all the initiatives undertaken by players in the sector. It's a battle that's being fought with bonus points, exclusive loyalty cards, flash promotions and more or less unusual rewards. However, hoteliers need to take into account the changing behaviour of both leisure and business travellers, in order to develop loyalty programmes that meet their new expectations.

Have loyalty programmes become obsolete? The pandemic will have profoundly changed the way people travel, creating new expectations and new needs to which the hotel industry must be able to respond. The question of the relevance of loyalty programmes in this new normal therefore makes perfect sense...

Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 34 currents job offers
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Radisson Hotel Group

Radisson Hotel Group

Hotel Group

  • Radisson Hotel Group Brussels
  • Offres d'emplois 46 currents job offers
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Deutsche Hospitality

Deutsche Hospitality

Hotel Group

  • Deutsche Hospitality Germany
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Meliá Hotels International

Meliá Hotels International

Hotel Group

  • Meliá Hotels International Spain
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CitizenM

CitizenM

Hotel Group

  • CitizenM Netherlands
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The Ascott Limited

The Ascott Limited

Operator

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Marriott International

Marriott International

Hotel Group

  • Marriott International United-States
  • Offres d'emplois 51 currents job offers
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InterContinental Hotels Group

InterContinental Hotels Group

Hotel Group

  • InterContinental Hotels Group United Kingdom
  • Offres d'emplois 63 currents job offers
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Hilton

Hilton

Hotel Group

  • Hilton United-States
  • Offres d'emplois 13 currents job offers
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Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hotel Group

  • Hyatt Hotels Corporation United-States
SEE THE NOTE

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