Analyses
Europe
Hospitality
Trends

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October 2024: Fluctuations in the Northwest, stability in the East and South Europe

5 min reading time

Published on 29/11/24 - Updated on 29/11/24

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The European hotel market in October 2024 showcased overall stability and moderate growth across various segments. Global occupancy rates improved slightly to 74.3%, reflecting a +1.0-point increase compared to the previous year. ADR saw a slight decline of -1.0% to €132.7. RevPAR, supported by steady demand, grew marginally by +0.4% year-on-year to €98.6.

In the budget segment, challenges were evident. Occupancy dropped by 1.0 point compared to 2023 reaching the 67,2%. ADR also declined significantly by 6.5% from 2023. RevPAR followed a similar downward trend, decreasing by 7.9% from 2023 and 2.1% from 2022, reflecting ongoing struggles in this...

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