Nobu Hospitality signs Thai development agreement with Asset World Corporation

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Published on 29/08/22 - Updated on 29/08/22

Nobu Hospitality & AWC

The exclusive agreement between the luxury lifestyle brand and Thailand's leading integrated lifestyle real estate group will see the development of multiple Nobu Hotels and restaurants across the country.

This collaboration is already in action with the announcement of the beginning of two projects in Bangkok: Nobu Hotel Bangkok and Nobu Empire Restaurant. Further development possibilities in Thailand’s most attractive destinations will also be explored by the partners.

Nobu Hotel Bangkok does not currently have a publicly announced location. However, a unique programme and experience is being jointly planned by Nobu Hospitality and Asset World Corporation.

Nobu Empire Restaurant will be housed on the top floor and rooftop of the Empire Tower, located in the heart of Bangkok. It will provide guests with panoramic views over the Thai capital and its Chao Phraya River.

It is an honour to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited. Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering. We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.

Trevor Horwell, CEO of Nobu Hospitality

It is our great pleasure and honour to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand. The parties are exploring further development locations in Thailand's most compelling destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok. With Nobu's iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of Chef Nobu Matsuhisa, together with many of the world's best awards, including the #1 Best Resort Hotel in Continental U.S. 2021, we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travellers from around the world.

Wallapa Traisorat, CEO & President of Asset World Corporation

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