Minor Hotels has announced a rebranding initiative, with NH Hotel Group now operating under the name Minor Hotels Europe & Americas.

The decision was made following a shareholder vote at NH Hotel Group's Annual General Meeting, which was held last Friday, signaling a deeper integration within the Minor Hotels family.

By aligning NH Hotel Group with Minor Hotels Europe & Americas, the company aims to establish a unified corporate identity, fostering cohesion and synergy across its global operations. This strategic move aims to strengthen Minor Hotels' presence in Europe and the Americas while enhancing its commercial and operational structures on a global scale.

“Adopting the Minor Hotels Europe & Americas name represents an important milestone in how Minor Hotels has become a globally recognised organisation, now under one corporate identity. Together, our Minor Hotels team’s shared passion and relentless pursuit of excellence will be instrumental in unlocking new business opportunities to achieve our ambitious growth targets in the coming years.”- Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels

The collaboration between Minor Hotels and NH Hotel Group began in 2019, leading to the integration of eight distinct brands under the Minor Hotels umbrella. This integration facilitated the expansion of NH Hotel Group's trademarked brands into new markets, particularly in Asia, the Middle East, and the Indian Ocean region. Additionally, it bolstered Minor Hotels' foothold in the upscale and luxury segments across Europe and the Americas.

With over 350 properties spanning 30 countries, Minor Hotels Europe & Americas is poised for further growth, particularly in the upper-upscale and luxury segments. As part of its expansion plans, the company aims to add more than 200 properties globally by the end of 2026, with a significant focus on Europe and the Americas.

Since joining Minor Hotels in 2018, NH Hotel Group has continued to expand its reach and influence, benefiting from Minor International's extensive experience and resources in the hospitality industry.