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New Deutsche Hospitality sales representative in France

Deutsche Hospitality has chosen World Hospitality Alliance as its official GSA (General Sales Agent) in France. Guillaume Filly will represent the hotel group's eight brands in the French market and head up its regional sales office in France.

In his role, Guillaume Filly will focus with his team on developing Deutsche Hospitality's presence in France in all market segments. He will be responsible for the following brands: Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, House of Beats, Jaz in the City, Maxx by Deutsche Hospitality, IntercityHotel, and Zleep Hotels.

Guillaume Filly has been a member of the World Hospitality Alliance since September 2020. He started in the hospitality industry in 1998 as a sales representative at Holiday Inn Paris-CDG Airport. Between 1999 and 2005, he worked for Meliá Hotels International as Business Development Manager UK & Ireland and Sales Attaché France Belgium. For more than 5 years, Guillaume Filly was then Sales and Marketing Director France at WORLDHOTELS.

From 2015 to 2019, he served as European Sales Director for Choice Hotels International where he transformed, managed, and developed the hotel group's sales division. Since 2019, Guillaume Filly is also Managing Director of GF Hotel & Travel Consulting.

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