A committee to guide innovation in the hotel industry

In an industry undergoing constant change, Mews is continuing its pioneering role by launching a strategic committee made up of experienced hoteliers and leaders in hotel technologies.

The purpose of this committee will be to discuss new trends and identify major challenges for the hotel industry, with the ambition of transforming the sector and meeting the ever-changing needs of customers and professionals alike.

“Since the creation of Mews in 2012, we have been at the forefront of innovation in the hotel sector. This success hasn't come without outside help: we've never stopped asking hoteliers for their input in order to benefit from their expertise. Our Advisory Board continues this crucial mission. Technology plays a fundamental role in making the world a friendlier place. However, meaningful change can only happen if it is led by people who truly understand our industry. I'm very proud to see that more and more inspiring leaders are striving to propel our product strategy and rethink the realm of the possible.” - Matt Welle, CEO of Mews and co-chair of the committee

Influential members to guide hospitality transformation

Committee members include influential figures such as Charlie MacGregor, CEO of The Social Hub, and Bashar Wali, CEO of Practice Hospitality. These experts will bring their unique vision to help the hotel industry evolve towards new models better adapted to the expectations of modern travelers.

“I'm delighted to be part of this committee, and to exchange ideas with other visionaries to help revolutionize the hotel industry. In our industry, nothing is more important than the human dimension. Through new models, I truly believe we can create systemic change and positive social impact.” Charlie MacGregor, CEO of The Social Hub

The members of the Hospitality Industry Advisory Board are : 

• Alessandro Bottero, Director of Analytics and Data Strategy
• Lark Bashar Wali, Founder, Practice Hospitality and This Assembly
• Charlie MacGregor, Founder and CEO, The Social Hub
• Dina Belon, President, Staypineapple
• Gorjan Lazarov, CEO, Orea Hotels
• Halima Aziz, Head of Hotels, Criterion Hospitality
• Jo Geneen, independent consultant
• Julia Record, Global Director of Communications and Partnerships, Dorchester Collection
• Kari Anna Fiskvik, Senior Vice President Technology, Strawberry
• Kevin Machefert, CEO, Machefert Group
• Laurent Lacourt, Co-Founder and COO, Emerald Stay
• Niko Karstikko, Co-Founder and CEO, Bob W
• Suzanne Dau, Director of Technology Management, BWH Hotels
• Valerie Parkes, Senior Director, Commercial Relations, Choice International

An innovative operating model and a long-term vision

The committee focuses on integrating technology while preserving the human element, essential to the success of the industry. 

According to Bashar Wali, CEO and founder of Practice Hospitality, “the future of the industry lies not in software or spreadsheets, but in the soul of our proposal. This committee is not just advisory, it has a rebellious side too. We're here to stir up controversy, not to bury our heads in the sand or settle for an inadequate status quo.”

This committee will enable Mews to better understand the expectations of customers and hoteliers. It will provide a space for innovation and the sharing of ideas, while guiding the company's strategy to strengthen its leadership position. The committee will also play a crucial role in supporting Mews' development, by identifying creative solutions tailored to the challenges of the hotel industry.

By bringing together experts from different industries and drawing on their experience, Mews hopes to reinvent the hotel business to meet the needs of an ever-changing clientele, while supporting hoteliers in their day-to-day challenges.