Mercure Hotels, part of Accor's global hospitality portfolio, has reached a major milestone with the opening of its 1,000th property. This achievement highlights Mercure’s position as a leading brand in the midscale and premium hotel segments.

Among the latest additions is the Mercure London Earls Court, which offers 282 rooms and incorporates British pop culture elements, reflecting its unique neighborhood. In India, the Mercure Chandigarh Tribune Chowk blends modern comforts with local cultural influences. The Mercure Fukuoka Munakata Resort & Spa in Japan focuses on relaxation and natural beauty, contributing to Mercure's rapid growth in the country.

“2024 has been a transformative year for Mercure. The opening of our 1,000th destination confirms the status of a brand that has one of the largest international midscale hotel portfolios and is present almost everywhere in the world ,” “We are extremely proud of how Mercure has grown and evolved, a brand that welcomes owners to join its banner and offers them tailored support during their transition. We look forward to seeing how far this attractive and energetic brand will go over the next fifty years.”  - Jean-Jacques Morin, Group Deputy CEO, Accor. 

Further expansions include the Mercure Marival Emotions Resort in Mexico, where local culture and luxurious accommodations merge for an authentic experience. In China, the Mercure Nantong Renmin Road adds to the brand's presence in this key market, blending contemporary design with regional heritage. The Mercure Dubai Deira in the UAE offers 152 rooms, showcasing the cultural richness of the area, along with a rooftop pool and locally inspired cuisine.

Known for its approach, Mercure integrates local culture into its offerings, providing guests with a blend of modern comfort and regional experiences. As the brand celebrates its 50th anniversary, it continues to evolve, launching initiatives that reinforce its presence in the global hospitality market.

“  It is our valuable partnerships with Mercure hotel owners that fuel the brand’s dynamism, and give life to a community of passionate hoteliers dedicated to consistently maintaining the highest standards of service and quality in each of our destinations ,” “Mercure is an exceptionally attractive brand for hoteliers, as it offers them the assurance of strong brand awareness and a diversified global network, sources of premium rate positioning, with great flexibility in terms of design, adaptable to the local market.”  - Camil Yazbeck, Chief Development Officer, Premium, Midscale and Economy Division, Accor. 

Central to Mercure’s recent growth and success is the relaunch of its brand identity, which now places an even stronger emphasis on local inspiration. The brand’s "Discover Local" program, initially introduced in celebration of its 50th anniversary, has been expanded to include over 50 destinations across Europe. The program, developed in collaboration with digital platform Alpaca Maps, helps travelers explore the hidden gems of their destination, while it allows guests to immerse themselves in the culture and history of the places they visit. Whether in cities like Belgrade, Gdansk, or Oxford, Mercure hotels now offer curated guides that take travelers beyond the typical tourist spots.

As part of the relaunch, Mercure’s refreshed strategy focuses on enhancing the guest experience by encouraging deeper connections with the local community. The program highlights local specialties, cultural stories, and experiences that reflect the essence of each location.For example, in Belgrade, guests are guided through the historic streets of Skadarlija and Cetinjska, where they can enjoy traditional Serbian food, live performances, and a vibrant atmosphere.

This local-centric approach is supported by the brand’s design philosophy, allowing Mercure hotels to blend into their surroundings while offering the comforts of a premium, midscale property. This is a key part of Mercure's strategy, allowing each property to reflect the culture and history of its location. For instance, Mercure London Earls Court features design elements inspired by British pop culture, while Mercure Dubai Deira incorporates the rich traditions and flavors of the UAE.

The brand has seen rapid expansion in Asia, particularly in Japan and China, as in Japan alone, Mercure has launched 11 new hotels in 2024, such as the Mercure Fukuoka Munakata Resort & Spa and the Mercure Kyoto Miyazu Resort & Spa, each reflecting the country’s unique blend of tradition and modernity.

As Mercure surpasses the 1,000-hotel mark, it is also looking to the future with over 200 properties in development. This ambitious expansion plan reflects the brand’s popularity and its success in the midscale and premium segments. With a growing portfolio and continued emphasis on local experiences, Mercure is well-positioned to meet the needs of today’s travelers.