May 2023: the European hotel industry taking off again

2 min reading time

Published on 23/06/23 - Updated on 23/06/23

envol

In Europe as a whole, the hotel industry posted 20% growth in RevPAR relative to the pre-crisis period (vs. May 2019), driven by +23% growth in ADRs. While ADRs continue to rise, the gap in occupancy is narrowing: the hotel industry is still only 1.9 points behind May 2023 relative to May 2019.

Confirmed by the return of international clientele and events, the European upscale segment is now only 3.8 points behind its pre-crisis level. However, thanks to higher ADR in this segment, RevPAR was able to record a 20.7% increase. The midscale and economy segments posted growth of 18.7% and 19%...

MKG Consulting

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