The launch of Marriott Media Network sees the hospitality sector’s first global omnichannel media network, which will enable advertisers to provide travellers with curated experiences.
In partnership with tech giant Yahoo, Marriott International has created an omnichannel cross-platform advertising solution for brand advertisers. The network will provide curated content experiences and offerings to users during their trips.
Initially the network will only offer brand advertisers exposure to travellers in the U.S. and Canada. However, it will later expand to cover the more than 164 million members of Marriott Bonvoy, the company’s travel programme.
Once deployed, the network should span all Marriott’s owned channels, including display, mobile, video, email and digital out-of-home (in-room television and digital screens).
Travellers will get tailored brand experiences via the network. It will provide them with adapted products and services throughout the duration of their journey.
As media networks become increasingly important, we are well-positioned to collaborate with Marriott to power the hospitality industry’s first media network.
Iván Markman, Chief Business Officer at Yahoo
The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience.
Chris Norton, Senior Vice President of Marketing Channels & Optimization at Marriott International