Loyalty programmes, weapons of mass construction - Part 3

13 min reading time

Published on 12/06/24 - Updated on 12/06/24

Fidélité

In a sector where competition continues to intensify and customers are less and less loyal, how do you attract and retain travellers in your hotel? Building loyalty is more important than ever, and the strategies devoted to it are multiplying and reinventing themselves. The challenge is twofold, since the aim is to win the loyalty of both leisure and business travellers, two target groups with very different needs. How are hoteliers adapting their programmes to all these customers with changing habits? Are loyalty programmes still in tune with the expectations of today's travellers?

The challenge of building loyalty among business and group customers It seems much easier to retain tourists than business travellers. Unlike tourists, business travellers do not always have the opportunity to choose the hotel in which they are going to stay, and even if they do, staying within...

Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 35 currents job offers
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Marriott International

Marriott International

Hotel Group

  • Marriott International United-States
  • Offres d'emplois 58 currents job offers
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Wyndham Hotel Group

Wyndham Hotel Group

Hotel Group

  • Wyndham Hotel Group United-States
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Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hotel Group

  • Hyatt Hotels Corporation United-States
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Hilton

Hilton

Hotel Group

  • Hilton United-States
  • Offres d'emplois 13 currents job offers
SEE THE NOTE

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